stomwerk scale · free edition
Campaign Architecture Planner
Structure a campaign from objective to channel plan — roles, budget split and ownership in one view.
Runs in your browser. Nothing is uploaded or saved to a server — your answers stay on this device. Sign in to save runs, add an AI improvement plan and export Excel →
List the channels in your campaign, their funnel role and their share of budget. The dashboard checks the split adds to 100%, that the full funnel is covered, and that every channel has an owner.
| Channel | Funnel role | Budget share (%) | Owner | |
|---|---|---|---|---|
3 channel
Overall
100%
Budget adds to ~100% and the funnel is covered. Lock owners on every channel and brief production.
3 channel entered
Channels
3
Budget allocated
100%
Funnel covered
3/3
Unowned
3
Export & actions
Want the full instrument?
The full edition inside the stomwerk platform saves every run, generates a prioritised AI improvement plan, exports a formatted Excel workbook, and (with a stomwerk engagement) adds calibrated criteria and multi-assessor analysis.
Full edition: /t/campaign-architecture